Improving Customer Data Quality with Informatica MDM
A leading U.S. company needed to consolidate customer master data in order to get high quality ‘golden’ customer information from a large number of disparate source systems.
Client Challenges and Requirements
- Consolidate customer master data in order to get high quality ‘golden’ customer information
- Large number of disparate source systems
Bitwise implemented a solution for enterprise-grade Master Data Management using Informatica MDM using the following approach:
Use the Address Verification module from MDM to authenticate and amend poorly formed and missing addresses.
Apply the Matching and Survivorship module to process post Address Verification to get the ‘golden’ customer record.
Tools & Technologies We Used
Bitwise implemented an MDM solution that resulted in increased revenue and sales opportunities.
Higher quality addresses resulted in 20% cost savings for bulk mailings
Data cleansing and de-duplication achieved a Single View of Customer
Improved Audit capabilities and Data Governance support