Bitwise Showcases ETL Conversion Solution at Informatica World 2017

May 11, 2017

SAN FRANCISCO, CA, May 11, 2017

Bitwise, a data management consulting and services company, today announced plans to showcase its ETL Conversion automation solution for consolidating disparate ETL tools into one modern platform at its Booth B06 at Informatica World 2017 taking place on May 15-18 at Moscone West, San Francisco.

Bitwise ETL Converter addresses the cost and complexity challenges of migration projects that typically hinder enterprises from moving legacy ETLs to modern platforms. The tool automates key aspects of the process to convert from any data integration platform (ETL and PL/SQL) to Informatica or any other platform.

First-of-its-Kind PL/SQL Conversion Solution

"PL/SQL is complex,” notes Shahab Kamal, Executive Vice President – Solution Engineering and Customer Success at Bitwise. “PL/SQL stored packages consist of procedural code written over time, often using convoluted logic in SQL statements, which can result in additional costs required to maintain parallel environments and skill sets if your organization uses modern ETL tools as well."

Bitwise ETL Converter provides the maximum level of automation possible to convert PL/SQL stored procedures to modern ETL tools, such as Informatica, that offer an ability to track end-to-end lineage and conduct analysis on the data movement (for which there is no practical way of doing with PL/SQL stored packages) while removing costs of maintaining parallel environments.

Innovative 'Hub and Spoke' Architecture

With 20 years of experience across all major data integration platforms, Bitwise has established a Data Integration Center of Excellence comprised of world-class talent skilled in strategy development, architecture, design and support of highly complex end-to-end implementations.

By leveraging its extensive expertise, Bitwise developed an ETL conversion approach that uses an innovative ‘Hub and Spoke’ architecture to convert one data integration platform to another with up to 70% automation.

Bitwise ETL Converter tool offers readily available ETL to ETL adaptors for PL/SQL, T-SQL, Ab Initio, DataStage, Talend, Netezza, Teradata and Informatica, accelerating the process of merging two systems into one or migrating ETL code in disparate systems across platforms.

Bitwise at Informatica World 2017

Bitwise is an Informatica Partner and sponsor of Informatica World 2017, the strategy-packed event filled with the information you need to power your business’ transformation in the data-driven digital age. Bitwise data experts will be available at Booth B06 to provide ETL Conversion demos and to discuss data integration challenges with attendees.

In addition to demos on converting ETL and PL/SQL to Informatica, Bitwise will showcase its ETL testing capabilities, including QualiDI ETL Test Automation Platform and Test Data Management tool powered by QualiDI DataBuilder.

For anyone not attending Informatica World 2017, Bitwise offers two on-demand webinars - Accelerate ETL Conversion with Automation and An Automated Approach to Migrating PL/SQL to Informatica - that can be easily accessed for ETL Conversion details and demo.

About Bitwise

Bitwise is a technology solutions provider that leverages data to enable business insights. Our breakthrough technology innovations help our global clients maximize their competitive advantage. We are the industry's most experienced and dedicated team of data professionals, focusing on Data Warehousing, Data Integration, Analytics, Business Intelligence, Big Data and Digital Computation. We optimize value for our clients through our global delivery model and with our proprietary technology tools that reduce the time, complexity and cost of data initiatives. Together, our people and technology provide the insights clients need to continue to lead in their fields.

Founded in 1996, Bitwise is headquartered in Chicago, IL with development centers in Pune, India and Sydney, Australia. For more information, visit Bitwise at

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